At LightUp, our vision is to be the global leader in Light Interactive Technologies, or L.I.T. With nearly 20 years of experience in theme park glow merchandise, we focus on quality products, market innovation, certified factory production and fast, competitive development. With a talented team of world-class artists, creative professionals and sales teams, we strive to put all of our resources and expertise into creating brand-enhancing merchandise for you. And we are a company that values making a difference for good. We envision a reality in which every smile from a child enjoying one of our products or experiences in a theme park, contributes to a smile on the face of a less fortunate child elsewhere in the world. Together, with our clients, we will bring that vision to life and LightUp the world one toy at a time!