At LightUp, we don’t just sell toys—we sell experiences! Our founder and Chief Creative Officer, Josh Kelly, was raised by missionary parents, Chris and Renata, who spent much time ministering in Ecuador. When Josh was school-aged, they came back to the States, and his parents started selling Ecuadorian wares at festivals. Through those festivals, Josh learned how to turn a sale into an experience.
By age nine, Josh was selling Hacky Sacks by putting on demonstration shows and doing tricks. One night, when he was 12, he lit up a park bench to sell glow necklaces. His success that night drove home how much the sales experience could be an attraction of its own.